The term is used the ideological aspect of such a venture. What is called the slow movement was begun in Italy in 1989 by Carlo Petrini as ‘slow food’, a reaction to the opening of the first well-known fast food chain’s premises in a historical Roman square. The very active members of this movement, today numbering more than 100.000 in 132 χώρες promote the virtues of a tasty and healthy nutrition using healthy animals, fruits and vegetables, thus supporting local cultivations and biodiversity.

This concept has in recent years extended to other activities, with a common reaction to what is imposed by multi-national companies at all levels of daily life, whether this be in fashion or design or the best seller in the field of books, travel, and a host of others.

It is a reaction to the cut-throat striving of modern life that places the notion of speed on a pedestal. It is an attempt to bring back the pleasure to be had in the passing hour and moment instead of counting them. To make things better instead of faster. And in the end, to rediscover quality and forget about quantity.

The expression of this concept in travel is constantly gaining ground, a reaction to mass tourism that dictates an agenda of daily ‘musts’ as to what has to be seen on a visit to a place, where to have a meal and specific shops for one’s purchases. Whoever takes part in such organized tours goes back home tired, more than anything else, having lost the joy of travelling and with only an ephemeral and mistaken idea of the place they have been to.

The concept on the contrary of slow travel is quite the opposite. Little and the best. It is not necessary to tick off everything on the last of ‘must be seen’s. It suggests a stay in one place of at least a week. As to ‘where’, that depends on each one’s finances and preferences. You may stay in a luxurious villa or a rented room or why not? camping. Slow travel is not a matter of privilege or money. It is a specific mental state. It is a stance in life: not being obliged to follow the crowd.

The suggestion is for the visitor to do as the locals do. To go to the café they prefer or where to have a drink of ouzo, or the restaurant they frequent. This is how to get to know regional tastes. To shop from the same shops as they do, go to a local fête or cultural event. It is the best approach to the local culture. In this way one becomes part of the life of a place and not a mere observer passing through.

It is this concept that the Website wants to promote. We believe that Lefkada has the possibilities to offer a good alternative to the thinking visitor, where to have a good time. Lefkada has also been favoured by the fact that it was late in entering the trajectory of tourist development, so that at least it is not disfigured with huge hotel complexes ruining the scenery and giving but a doubtful quality to tourism.

It is also our belief that Lefkada's professionals are capable and conscientious, who are simply doing their job properly, without belonging to any 'movement'. It is however necessary that they should all be promoted and supported. This is also the way to do away with the inescapable grasping profiteers, damaging to everybody. For our part, we shall enhance every good thing taking place in our area, and that will be completely irrespective of whether it is advertised on our Website.

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